Values are fundamental beliefs that make us appreciate and choose some things instead of others, or one behavior instead of another.

Cus is built from an attitude towards life, values that permeate each of their garments. We have made this series of films that form an online campaign where Cus shows its main values as a brand.

 

Low carbon foodprint
Social commitment
Organic
Recycling
Natural dyes

Images by Roman Yñan

Client: Cus
Direction and Creativity: Norte Estudio
Art Direction: Norte Estudio y Ana Gale
DOP: Alex Font
Stylist: Alba Vicario
Make up: Leticia Vera
Model: Alessa
Composition and Colour: Norte Estudio
 Music: Nil Ciuró