One of the main challenges on this production was the amount of different formats
for the emission. Since the campaign was designed to be broadcasted in multiple platforms, it was required each piece to have the flexibility to adapt to each one of the formats only shooting once per flavor .
We decided to shoot in such a way that, with a single shot, we could cover all the output formats that were finally made and reconstruct the frames so that they worked perfectly on any platform.
Three days of shooting were necessary to cover the all the flavors .
Due to the film was the same for all the versions, we had to represent each shot as many times as flavors we had, changing backgrounds, tricks with fruits and the final packshot.
Finally, in the post-production process, we digitally recreate
each one of the cans with a photorealistic render in 3D with the intention of being able to be edited according to the country of emission.